Sole fitness, Dicks Sporting Goods Retails locations and Sears are having a HUGE sale on all of their Treadmills, Elliptical and Exercise Bikes!
Moving around the Internet like I do, looking for great buys on fitness equipment I fell upon Solefitness.com! I had heard grumblings about Dicks dropping their brand and confirmed this information just recently.
The meat behind the story is that Sole Fitness and Dick’s Sporting Goods have been in bed together for about 8 years. Dick’s liked the fact that Sole equipment had a good standing in the internet market and the fact that Sole was only sold online, therefore the Dick’s Sporting Goods had the opportunity to be the only retail outlet that a consumer could visit to try out a Sole Fitness piece of equipment! A few years later Johnson Health Tech began courting Dicks Sporting Goods and had a brand spanking new line with a very recognizable name, Lance Armstrong and the LiveStrong Brand! Dicks Sporting Goods Stores, being the smart and savvy company they are, bit and gobbled up the Livestrong Brand. In turn this hurt Sole Fitness and the market share they had with Dick’s.
Sole Fitness, not wanting to lose their share of the pie offered Sears rights to sell their products online and in stores. This did not sit well with Dicks! Sears is also known for undercutting their competition, and did just that! They cut the already low price of Soles Fitness Equipment by 10 to 30%. So, Dicks decided to cut loose Sole from their online and retail locations. Sole was not aware of how mad this would make Momma Dick and with the extra inventory Sole is carrying; the consumers will reap the rewards! Dicks still has some of Soles inventory in their possession (retail stores only), and they are fire selling them to get the products out!
The reason for the huge sale on the Sole direct site and Sears is the surplus they are now carrying for the anticipation of sales thru Dicks Sporting goods.
Now that Dick’s Sporting Goods is done with Sole Fitness Products, they both need to drop product fast and the consumers are going to reap the rewards! Sears and Sole have the F80 listed (normally $1499) listed for $1199! That is 20% under the already reasonable price of a great machine!