For the past few years, the fitness business has not had much innovation, either in the product side or in the marketing efforts of the various companies.
The upcoming season will put an end to the stagnation that consumers have felt. Many new models are finally coming to market and some important niche products are making their way into the marketplace. Finally, some of the factories are realizing that exercise is becoming more of a commodity experience and they are marketing their goods accordingly. What it means for the consumer is that shortly you will get more for your money and in general, better products at a lower price. That’s a winning combination in our estimation.